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FirmFit is an agile company of dedicated trainers committed to helping you reach your fitness goals. We have an onsite studio as well as the ability to accommodate offsite locations and flexible scheduling to meet your needs. 

We offer a complimentary consultation/assessment to all new clients. Call or email to schedule your appointment and find out how we can help you achieve your goals! 

Meet the Trainers

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Firman Walden

Owner • Personal Trainer

CPT • CIC • USATF Level II Sprints

Firman is the founder and owner of FirmFit Personal Training. He has more than 25 years of experience as an Athlete, Coach, and Personal Trainer, including 20 seasons as a High School Track Coach, and 9 seasons as a High School Football Coach.


Firman works with clients ranging from beginners to elite athletes in a variety of sports including track, hockey, football, figure skating, and martial arts. He excels at helping all of his clients to reach their goals - whether you're training for a race, taking your game to the next level, or just starting to get in shape! 

• Professional Certifications with ACE and NSCA

• Certified Interscholastic Coach

• USA Track and Field Level II Sprint Coach

• U.S. Figure Skating Association Recognized Off-ice Trainer 

Lisa Rider

Personal Trainer • ACE GX • 200 RYT 

Lisa has been actively involved in the fitness industry since 1985. She is ACE certified in Group Exercise, since 1991, and is an ACE Senior Fitness Specialist. In addition, she is a registered yoga teacher (200RYT), certified Reebok Indoor Cycle instructor, and Les Mills Bodypump and Bodyflow certified. Lisa's energy and enthusiasm for fitness is contagious whether in an individual or group session! 

Jackie Sinicrope

Director of Marketing and Social Media

Jackie joined FirmFit in 2016, with a particular interest in helping clients who want to get started on their journey to physical fitness, whether for the first time, returning after a break, or coming back from injury. She trained and participated in triathlons and running events for over 7 years and enjoyed preparing clients for the exciting world of racing and multisport. She now serves as FirmFit's director of marketing and social media.


Currently, Jackie enjoys hiking, weight lifting, swimming, kayaking, traveling, and other outdoor activities. She focuses on exercise as a way to celebrate and nurture your body, and strives for all-inclusive, body positive training that focuses on strength, stability, and endurance. 

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